“For The Health Of Your Pet”
Petsurance came to PBandJ Partners to develop a complete marketing program. Since Petsurance was planning to introduce a product which was generally unknown and not understood, PBandJ recommended using an infomercial as part of the plan to tell the brand story, build awareness and generate sales. This infomercial worked to inform and educate potential customers and it got the phone ringing. The production also provided endless material for the web site, which PBandJ Partners also designed.
